When I was in charge of business meetings at Avon Products, I discovered how much I enjoy songs, songwriting, and especially … lyrics. Back then, the words of my songs were designed to help create a 10% bigger Christmas selling season. But no matter what the subject, I found that I loved working with words that could be set to music.
Years later, after I’d left corporate life and done some marketing consulting, I became a Creative Gun for Hire, working for meeting production companies and for some corporations directly.
For a client’s event in Cancun, Mexico, for example — intended to make its sales achievers feel great about themselves — I wrote a song with these words: “You’ve earned your own fiesta. Because you are the Best-a!” It’s not Shakespeare, I know … but the clients and their audience loved it.